diff --git a/Gemfile b/Gemfile
index 4d97071..fa75df1 100644
--- a/Gemfile
+++ b/Gemfile
@@ -1,18 +1,3 @@
 source 'https://rubygems.org'
 
 gemspec
-
-group :test do
-  gem "rspec", "~> 2.12.0"
-  gem "rack-test"
-  gem "rake"
-  gem "activerecord-nulldb-adapter"
-end
-
-group :development, :test do
-  gem "pry"
-  gem "pry-debugger"
-  gem "pry-rescue"
-  gem "pry-stack_explorer"
-  gem 'plymouth'
-end
diff --git a/Gemfile.lock b/Gemfile.lock
index 77c2a79..b46a29c 100644
--- a/Gemfile.lock
+++ b/Gemfile.lock
@@ -2,16 +2,12 @@ PATH
   remote: .
   specs:
     grape-active_model_serializers (0.1.0)
-      active_model_serializers
-      activerecord
       grape (~> 0.3)
-      i18n
-      tilt
 
 GEM
   remote: https://rubygems.org/
   specs:
-    active_model_serializers (0.7.0)
+    active_model_serializers (0.8.1)
       activemodel (>= 3.0)
     activemodel (3.2.13)
       activesupport (= 3.2.13)
@@ -28,18 +24,7 @@ GEM
       multi_json (~> 1.0)
     arel (3.0.2)
     backports (2.6.7)
-    binding_of_caller (0.7.1)
-      debug_inspector (>= 0.0.1)
     builder (3.0.4)
-    coderay (1.0.9)
-    columnize (0.3.6)
-    debug_inspector (0.0.2)
-    debugger (1.5.0)
-      columnize (>= 0.3.1)
-      debugger-linecache (~> 1.2.0)
-      debugger-ruby_core_source (~> 1.2.0)
-    debugger-linecache (1.2.0)
-    debugger-ruby_core_source (1.2.0)
     descendants_tracker (0.0.1)
     diff-lcs (1.1.3)
     grape (0.4.1)
@@ -52,29 +37,10 @@ GEM
       rack-accept
       rack-mount
       virtus
-    hashie (2.0.3)
+    hashie (2.0.5)
     i18n (0.6.1)
-    interception (0.3)
-    method_source (0.8.1)
-    multi_json (1.7.2)
+    multi_json (1.7.3)
     multi_xml (0.5.3)
-    plymouth (0.3.3)
-      pry-exception_explorer (~> 0.1.7)
-    pry (0.9.12)
-      coderay (~> 1.0.5)
-      method_source (~> 0.8)
-      slop (~> 3.4)
-    pry-debugger (0.2.2)
-      debugger (~> 1.3)
-      pry (~> 0.9.10)
-    pry-exception_explorer (0.1.9)
-      pry-stack_explorer (>= 0.3.9)
-    pry-rescue (1.1.0)
-      interception (>= 0.3)
-      pry
-    pry-stack_explorer (0.4.9)
-      binding_of_caller (>= 0.7)
-      pry (~> 0.9.11)
     rack (1.5.2)
     rack-accept (0.4.5)
       rack (>= 0.4)
@@ -91,8 +57,6 @@ GEM
     rspec-expectations (2.12.1)
       diff-lcs (~> 1.1.3)
     rspec-mocks (2.12.2)
-    slop (3.4.4)
-    tilt (1.3.6)
     tzinfo (0.3.37)
     virtus (0.5.4)
       backports (~> 2.6.1)
@@ -102,13 +66,10 @@ PLATFORMS
   ruby
 
 DEPENDENCIES
+  active_model_serializers
+  activerecord
   activerecord-nulldb-adapter
   grape-active_model_serializers!
-  plymouth
-  pry
-  pry-debugger
-  pry-rescue
-  pry-stack_explorer
   rack-test
   rake
   rspec (~> 2.12.0)
diff --git a/README.md b/README.md
index fd1bc9a..584b528 100644
--- a/README.md
+++ b/README.md
@@ -64,7 +64,7 @@ Grape::Formatter::ActiveModelSerializers.infer_serializers = false
 ```
 
 
-### Manually specifying a serializer
+### Manually specifying serializer options
 
 Serializers can be specified at a route level by with the serializer option. A serializer can be specified by passing the the serializer class or the serializer name. The following are equivalent:
 
@@ -81,6 +81,27 @@ get "/home", :serializer => :home
 ...
 ```
 
+You can also set a serializer at the namespace level. This serializer can/will be overriden if a serilizer is also specified on the route.
+
+```ruby
+namespace 'foo', :serializer => :bar do
+  get "/" do
+    # will use "bar" serializer
+  end
+
+  get "/home", :serializer => :home do
+    # will use "home" serializer
+  end
+end
+```
+
+Other standard options for `ActiveModel::Serializers` can be provided at either the namespace or route level with the same overriding behavior.
+
+```ruby
+get "/home", :root => 'world', :each_serializer => :fancy_home
+...
+```
+
 
 ### Example
 
diff --git a/grape-active_model_serializers.gemspec b/grape-active_model_serializers.gemspec
index 21021b2..b5ab1bb 100644
--- a/grape-active_model_serializers.gemspec
+++ b/grape-active_model_serializers.gemspec
@@ -16,8 +16,11 @@ Gem::Specification.new do |gem|
   gem.version       = Grape::ActiveModelSerializers::VERSION
 
   gem.add_dependency "grape", "~> 0.3"
-  gem.add_dependency "activerecord"
-  gem.add_dependency "active_model_serializers"
-  gem.add_dependency "tilt"
-  gem.add_dependency "i18n"
+
+  gem.add_development_dependency "activerecord"
+  gem.add_development_dependency "active_model_serializers"
+  gem.add_development_dependency "rspec", "~> 2.12.0"
+  gem.add_development_dependency "rack-test"
+  gem.add_development_dependency "rake"
+  gem.add_development_dependency "activerecord-nulldb-adapter"
 end
diff --git a/lib/grape-active_model_serializers.rb b/lib/grape-active_model_serializers.rb
index f26ef11..7847623 100644
--- a/lib/grape-active_model_serializers.rb
+++ b/lib/grape-active_model_serializers.rb
@@ -1,5 +1,5 @@
 require 'active_model_serializers'
 require 'grape'
-require 'hashie/hash'
+require 'grape/endpoint_extension'
 require "grape-active_model_serializers/version"
-require "grape-active_model_serializers/formatter"
\ No newline at end of file
+require "grape-active_model_serializers/formatter"
diff --git a/lib/grape-active_model_serializers/formatter.rb b/lib/grape-active_model_serializers/formatter.rb
index 6704548..c0d8dae 100644
--- a/lib/grape-active_model_serializers/formatter.rb
+++ b/lib/grape-active_model_serializers/formatter.rb
@@ -1,21 +1,24 @@
 require 'active_record'
-require 'pry'
 
 module Grape
   module Formatter
     module ActiveModelSerializers
       class << self
         attr_accessor :infer_serializers
-        attr_reader :env
         attr_reader :endpoint
 
         ActiveModelSerializers.infer_serializers = true
 
         def call(resource, env)
-          # @object = object
-          options = env['api.endpoint'].options[:route_options]
+          @endpoint = env["api.endpoint"]
+          options   = endpoint.namespace_options.merge(endpoint.route_options)
 
-          serializer = serializer(endpoint, resource, options)
+          if resource.is_a?(Array) && !resource.empty?
+            # ensure we have an root to fallback on
+            endpoint.controller_name = resource.first.class.name.underscore.pluralize
+          end
+
+          serializer = ::ActiveModel::Serializer.build_json(endpoint, resource, options)
 
           if serializer
             serializer.to_json
@@ -23,41 +26,6 @@ module Grape
             Grape::Formatter::Json.call resource, env
           end
         end
-
-        #   options = endpoint.options[:route_options][:serializer_options] || {}
-        #   serializer.new(object, options).to_json
-        # end
-
-        private
-
-        def serializer(endpoint, resource, options)
-          # default_options = controller.send(:default_serializer_options) || {}
-          options = {} #default_options.merge(options || {})
-
-          serializer = options.delete(:serializer) ||
-            (resource.respond_to?(:active_model_serializer) &&
-             resource.active_model_serializer)
-
-          return serializer unless serializer
-
-          if resource.respond_to?(:to_ary)
-            unless serializer <= ActiveModel::ArraySerializer
-              raise ArgumentError.new("#{serializer.name} is not an ArraySerializer. " +
-                                      "You may want to use the :each_serializer option instead.")
-            end
-
-            if options[:root] != false && serializer.root != false
-              # the serializer for an Array is ActiveModel::ArraySerializer
-              options[:root] ||= serializer.root || resource.first.class.name.underscore.pluralize
-            end
-          end
-
-          # options[:scope] = controller.serialization_scope unless options.has_key?(:scope)
-          # options[:scope_name] = controller._serialization_scope
-          # options[:url_options] = controller.url_options
-
-          serializer.new(resource, options)
-        end
       end
     end
   end
diff --git a/lib/grape/active_model_serializers.rb b/lib/grape/active_model_serializers.rb
deleted file mode 100644
index 3d0dcd5..0000000
--- a/lib/grape/active_model_serializers.rb
+++ /dev/null
@@ -1 +0,0 @@
-require 'grape-active_model_serializers'
\ No newline at end of file
diff --git a/lib/grape/endpoint_extension.rb b/lib/grape/endpoint_extension.rb
new file mode 100644
index 0000000..dac398f
--- /dev/null
+++ b/lib/grape/endpoint_extension.rb
@@ -0,0 +1,26 @@
+#
+# Make the Grape::Endpoint quack like a ActionController
+#
+# This allows us to rely on the ActiveModel::Serializer#build_json method
+# to lookup the approriate serializer.
+#
+module Grape
+  module EndpointExtension
+    attr_accessor :controller_name
+
+    def namespace_options
+      settings[:namespace] ? settings[:namespace].options : {}
+    end
+
+    def route_options
+      options[:route_options]
+    end
+
+    def default_serializer_options; end
+    def serialization_scope; end
+    def _serialization_scope; end
+    def url_options; end
+  end
+
+  Endpoint.send(:include, EndpointExtension)
+end
diff --git a/spec/grape_ams_spec.rb b/spec/grape_ams_spec.rb
index 7bc2c64..c9f90b5 100644
--- a/spec/grape_ams_spec.rb
+++ b/spec/grape_ams_spec.rb
@@ -1,5 +1,6 @@
 require 'spec_helper'
 require 'spec_fakes'
+require "grape-active_model_serializers"
 # require 'active_model'
 
 describe Grape::ActiveModelSerializers do
@@ -74,6 +75,17 @@ describe Grape::ActiveModelSerializers do
     end
   end
 
+  it "uses namespace options when provided" do
+    subject.namespace :admin, :serializer => UserSerializer do
+      get('/jeff') do
+        User.new(first_name: 'Jeff')
+      end
+    end
+
+    get "/admin/jeff"
+    last_response.body.should == "{\"user\":{\"first_name\":\"Jeff\",\"last_name\":null}}"
+  end
+
   # [User2Serializer, 'user2', :user2].each do |serializer|
   #   it "should render using serializer (#{serializer})" do
   #     subject.get("/home", serializer: serializer) do
diff --git a/spec/spec_helper.rb b/spec/spec_helper.rb
index 32a1f2b..93ff130 100644
--- a/spec/spec_helper.rb
+++ b/spec/spec_helper.rb
@@ -5,15 +5,15 @@ require 'bundler'
 Bundler.setup :default, :test
 
 require 'active_support/core_ext/hash/conversions'
+require 'active_record'
 require 'active_model'
 require "active_model_serializers"
 require "active_support/json"
-require 'grape/active_model_serializers'
 require 'rspec'
 require 'rack/test'
-require "pry"
+
+ActiveRecord::Base.establish_connection :adapter => :nulldb, :schema  => 'db/schema.rb'
 require 'nulldb_rspec'
-# require 'plymouth'
 
 include NullDB::RSpec::NullifiedDatabase